Ilona Maher: Bristol Bears star says rugby union needs culture shift to create stars and grow the game | Rugby Union News
Rugby union must change culture and mentality if it is to develop as a sport, says Ilona Maher. With more than eight million followers across Instagram and TikTok, 28-year-old US international fullback Maher is the world’s most followed rugby player on social media. She rose to fame on social media by combining messages of body…